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Note: Please select your listing categories with care because we may move your listing if it appears in a category that is unrelated to the item you are selling.

SELLECTING A CATEGORIES

If you intend to sell on one or more of our international sites, you will need to accept, and we encourage you to carefully review, the User Agreement, policies, and other requirements of that site. You can continue to reach out to the relevant customer service teams on the respective site of your listing or transaction, as may be applicable to the nature of your query. Choosing an appropriate category is very important to your selling success.

Before you list your item, search for items that are the same or similar to yours and take note what categories they are listed in. Also look at the number of bids and the page-view counter (if shown) and select categories with a high bid and page-view count.

HOW TO USE SUGGESTED CATEGORIES

To find an appropriate category for your item, click the item name on the pages.

Enter descriptive keywords describing your item (for example, picture frame) into the search box labeled

"What are you selling?" and then click the Start selling button. The Select a Category page appears.

SELECT A CATEGORY THAT BEST DESCRIBES YOUR ITEM

If you don't find a category you like in the list of displayed categories, refine your search. Try using additional or more descriptive keywords.
Select a category and then click the Continue button. Your category will be selected and you can continue listing your item.

You can also list your item in a second category using the suggested categories. Learn more about listing in two categories.

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SEARCH TIPS

Here are some search tips to help you maximize your search so you can find the best categories for your items.
Use specific words instead of general ones

For Example, a search for an Nokia will return more precise search results than a search for Nokia Phones, so be careful when using and, or, and the searches for and, or, and the, just like it would any other word. Use and, or, and the, only if you are searching for items containing these words (for example, Samsung Don't search by the category name
Searching by category (for example, Collectibles) will search for items, not categories, where sellers have included the word "collectibles" in their item title.
Previously Used Categories

Once you have listed an item using the Sell Your Item form, we saves the category you listed in so you can select it again next time.

A maximum of ten recently used categories are displayed.

When listing your item, you can use a recently used category as your main and/or secondary category.

After you select a recently used category, you may find that the options available for your second category may have changed. This is because you cannot list in the same category twice, so we removes the category you have just selected from the second category list. Learn more about listing in two categories.

With many business categories to choose from, as well as categories regularly changing, we know that it can be hard to select the best category every time.

Whether you are a new business owner, a business owner who just discovered GMB or a business owner who is looking for different online results, we wanted to share some quick tips that will help you choose the best GMB categories.

1) Focus on Your GoalsYou will want to be extra careful when setting up your primary business category, as this is most important in Google’s local search algorithm.

This means that there is more value associated with the primary category, so you are most likely to show up when a customer is searching locally for your service.

When choosing this category, we recommend browsing all of the categories and choosing the category that most accurately describes your business.

After you have selected your primary category, and to further increase your online visibility, we recommend selecting around three to four additional secondary categories.

Although Google allows up to 10 secondary categories, having too many selected can confuse Google and may dilute your ability to rank for your primary category.

When deciding on your secondary categories, think about your goals and the services that align with those goals. If you need guidance when setting your business goals, check out the episode of Marketing 101 for helpful tips! Keep in mind, if your first selections do not show improvement over time, you can update your choices at any time.


2) Change What Is Not WorkingAs we mentioned above, you can change your categories if they are not helping you hit the marks with your online visibility.

We suggest that you take time to restrategize your listing, as well as your goals.

If you don’t have the time or the resources, choose a digital marketing agency that you can trust.

We have a dedicated team of marketing experts who can provide you with a competitive local search strategy.

3) Browse Your CompetitorsIt never hurts to identify a few of your competitors by looking them up on Google by searching their business name and location.

We suggest that you pay attention to the category that you see appearing the most when you search. You can look closely at their secondary categories, too.

Although this sounds easy, this approach can be a bit tricky because it does not mean that their categories will be the best fit for your business.

Use common sense and make sure that you aren’t advertising categories of services that you don’t legitimately offer.

Final ThoughtsWe know that as a business owner you wear many hats, so keeping your GMB listing relevant as you evaluate your goals, or even just keeping up seasonally, can be challenging.

If you are strategic with choosing the best categories, your GMB listing will have better success in local searches, which means more success for your business.

If you aren’t sure where to start with your GMB strategy, our team would love to help! Request a demo with one of our marketing experts today.

Do you want to learn more about GMB and challenge your knowledge of the available Google categories? Watch our podcast for what you should know about Google My Business!

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THIS MAY ALSO HELP

How To Select The Best Category & Subcategories For Your Products

Selecting the right categories and subcategories for your products on Amazon, or any other online retailers, will have a significant impact on your sales. It’s important for brands to get their product categorization and taxonomy right from the start, and because subcategories and competitors can change more frequently online than they might in an offline store it’s equally important to monitor the position of your products in their categories on an ongoing basis.

WHY IS CATEGORY IMPORTANT IN E-COMMERCE?

1) Shoppers browse by category

If most shoppers use free text search to find products on Amazon and other e-commerce platforms, you might ask ‘why put any effort in categorizing my products?’ Despite the dominance of search, particularly in large, cross-category online retailers and marketplaces, a significant proportion of online shoppers forgo search to browse through the category menu. Indeed, in vertically focused e-retailers such as pet or electronics retailers browsing from category to subcategory is often more popular than search.
If your product is featured in the wrong category/subcategory pathway, these browsing consumers won’t be able to find it and buy it.

2) Correct categorization drives conversion

Picking the right category and subcategory for your product increases conversion because the product is more likely to be discovered, and subsequently purchased by interested consumers. On Amazon and other e-commerce sites it is not enough to list your product in a top category. If you are selling ‘Camera Straps’ for example you need to follow the pathway from the top category ‘Electronics & Photo’ through what Amazon calls Browsing Nodes to your most relevant subcategory (Camera & Photo/ Accessories/ Camcorder, Camera & Binocular Straps).
On Amazon, brands can only choose a single category pathway for a product. However, If the product logically sits in multiple categories, Amazon will automatically assign it to secondary category pathways based on browsing and purchase history. Hence, when monitoring category performance you need to be able to analyze category visibility and strategy execution all the way down to the subcategory, and across secondary categories.

3) e-commerce sites reward conversion

e-Commerce sites tend to promote product listings with higher conversion rates more widely. Amazon, as well as assigning secondary pathways where appropriate also provides additional opportunities such as adjacent selling – “customers who bought … also bought” – for high converting products. If your product’s category is not rigorously defined, it could automatically end up in an irrelevant category, reducing ranking, conversion and sales, missing out on additional promotional opportunities.

4) Become a Best Seller in your chosen category.

While relevancy is always the most important factor in selecting the right category for your product on e-commerce sites, it’s also worth considering the competition and your potential to outsell others in the category. Best Seller badges drive conversion.

Category Management ToolsAmazon provides sellers and product manufacturers with a number of tools to help them identify the most appropriate categories for their products, and manage the listings, including the Product Classifier and Browse Tree Guides (BTGs).

The Browse Tree Guide is a planning tool, for each category that provides information and keywords associated with a specific browse path on the platform. The information is useful in helping brands to identify the most appropriate categories and subcategories for their products.

Once you’ve selected the relevant category, the Product Classifier enables you to access the valid values needed in the so-called ‘inventory file template’ or XML feed to classify your listings correctly. Amazon uses these values to determine where to list your products in the menu structure. If the information is missing or incorrect, shoppers will have a difficult time finding, comparing and purchasing your products.

Category Performance MonitoringeStoreMedia’s e-commerce analytics product eStoreCheck includes recently updated category monitoring reports that enable brands to track and analyze rank and presence in categories, and subcategories for all their products across online retailers. It maps each store’s individual category architecture providing actionable insights and a “Category Gap Closing” view that identifies where intervention is needed to improve category visibility for each of the products

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